Over the past couple years, Budweiser has made headlines for its Super Bowl commercials for one reason and one reason only:
Remember that puppy love ad from 2014?
Or the lost dog ad from 2015?
Dogs and other animals have typically been associated with the memorable Budweiser Super Bowl commercials of the past.
But Anheuser-Busch appears to have made a very different decision for Super Bowl LI, having just given us an early look at the most prominent ad it will run on Sunday, February 5.
Featured below, the commercial is a minute-long origin story about Adolphus Busch’s initial experiences in the United States after arriving from Germany in 1857.
Titled “Born the Hard Way,” the spot depicts the beer's young founder being told, “You’re not wanted here! Go back home!” after he takes a boat over and faces numerous hardships prior to settling in St. Louis and meeting co-founder Eberhard Anheuser.
It certainly appears to be the company's pointed response to Donald Trump's controversial new immigration policy.
According to Ad Age, however, the commercial was filmed long before Trump’s Executive Order was signed on Friday.
Via press release, Anheuser-Busch’s vice president Ricardo Marques says the following of the ad:
“This commercial shows the start of Budweiser’s journey, and while it is set in the 1800’s, it’s a story we believe will resonate with today’s entrepreneurial generation - those who continue strive for their dreams.”
(For those wondering, yes, there are Clydesdales.)
Check out the commercial now: