Sunday's Budweiser "Puppy Love" Super Bowl commercial will undoubtedly go down as one of this year's - or any year's - best game day TV spots.
There's no easy way to quantify that, but in the eyes of many, the race for the best of the 2014 Super Bowl commercials was as lopsided as the game.
Watch the ad below if you missed it (or see it again), because it's worth it:
This was the highest-rated ad Sunday, according to numerous metrics.
The resounding success of “Puppy Love” points to a larger trend of Super Bowl ads aiming for emotional resonance instead of cheap laughs or shock value.
A second Budweiser spot about a veteran returning home from war and receiving a hero's welcome was up there among the game's most well received ads.
Also, the Coca-Cola Super Bowl commercial featuring children singing “America the Beautiful” in various languages also scored high marks with viewers.
See those commercials and all the rest after the jump ...