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We love animals at The Hollywood Gossip.

We have an entire section of our website dedicated to dog photos and we look at it any time we feel sad.

That said, we do not love the way PETA approaches its mission of trying to protect the rights of animals; not when most of its ads and statements seem more focused on garnering attention than actually protecting said animals.

Case in point: accusing Nick Jonas and Priyanka Chopra of horse abuse at their wedding.

Another case in point: equating anti-animal language with racism and homophobia.

Yes, PETA has actually done this with a Tweet and a chart that is thankfully so ridiculous that Twitter has gone straight from outrage to mockey.

See what we mean below…