Gisele Bundchen is fighting back against the haters in an Under Armour ad which makes public criticism of her campaign for the company a focal point.
In the 60-second spot, the world's highest-paid model doesn’t utter a single word but instead throws kicks and punches at a heavy bag inside a warehouse.
All the while, social media comments about her, and specifically her endorsement deal with the brand, are projected on the walls, serving as motivation:
Among the shade thrown at Gisele on Twitter:
- “Is modeling now a sport?”
- “Under Armour. WTF?”
- “Stick to modeling sweetheart.“
- "Gisele is soooooo fake.”
- “She’s old.”
The commercial is the latest in Under Armour’s “I Will What I Want” campaign, and it seems to thrive on the 34-year-old's surprisingly high number of detractors.