Skip to Content

You may have thought that, after seeing the new Pepsi commercial with Kendall Jenner, you’d seen all the unbelievably ridiculous ads the world had to offer this week.

And if you did think that, then you’d be wrong. So very, very wrong.

Nivea, the popular beauty brand known for its lotions and moisturizers, released a new ad targeted at its Middle Eastern customers this week.

And you won’t even believe how bad it is.

The ad pictures a woman facing a window, with the words “White is Purity” along the bottom of the photo.

For real.

The image quickly made its way across all of social media, and pretty much everyone is an agreement: this is a racist garbage ad, intentional or not.

See some of the best reactions below!