If you have brothers or sisters, there have probably been times when you felt as though you were in competition for your parents' affection of attention.
Of course, few families have known sibling rivalries as intense as the Kardashians', as Kim and company are vying for the love of not only their mother but their millions of fickle fans, as well.
We're sure it can be a lot of pressure at times, which may help to explain Kim's unfortunate comments on Sunday night's Keeping Up With the Kardashians season premiere.
In a scene that's gained a modicum of viral infamy in the days since it first aired, Kim referred to Kourtney as "the least exciting to look at" among her siblings.
It's a harsh comment under any circumstances, but it's particularly cutting in the Kardashians' world, with its constant emphasis on appearances and fashion.
Quite understandably, Kourtney did not take the comment well, and her feud with Kim spilled over onto social media as the episode aired.
To make matters worse, Kourtney recently broke up with Younes Bendjima, which means she's more in need of support ever.
Thankfully, her fans were happy to provide it ... and to roast Kim a bit for good measure.
"I thought we’d all BEEN in agreeance that Kourtney is the hottest sister?? I know I sure have," tweeted one Kourt-supporter.
Some seethed with rage, tweeting things like:
"KOURTNEY IS THE MOST AUTHENTIC N HOTTEST KARDASHIAN FUCK KIM."
And as you can see, B-list celebs like Devon Sawa made their feelings known as well.
This thing reached the point where folks with zero interest in the Kard clan felt the need to sounded off the issue.
"I could not give less of a shit about the Kardashians but lets get one thing straight. Kourtney is the hottest one and that's always been the case," wrote one irate tweeter.
Hopefully, all of this has given Kourt a bit of a self-esteem boost.
Sometimes it's only our darkest hours that we learn who are true friends are ... or at least who pervs out to out Instagram selfies.