As you've no doubt heard by now, Kanye West has been making headlines recently as a result of his social media activity.
Normally, that's not a bad thing, especially for an artist with new music coming out.
But Kanye has always taken a ... let's say unique approach to public relations, and this time, he may have bitten off more than he can chew.
And by that, we mean, the formerly-beloved rapper basically seems hell-bent on torpedoing his own career.
You know things are bad when stealing the microphone from Taylor Swift as she attempts to accept an award looks like a good guy moment by comparison.
Anyway, it's impossible to keep up with all of Kanye's bonkers tweets and controversial comments these days, and it seems unlikely that his career will ever recover from the media frenzy of the past week.
On Tuesday, Kanye hit a new low when he remarked that the centuries of slavery in the United States were the result "a choice" made by blacks of those eras.
Yes, it was really that bad ... fortunately, for the sake of his reputation, Kanye married into a family that understands the importance of PR better than the Kennedys and the Clintons combined, hence the well-timed photo above.
Now clearly, Kim doesn't believe a few well-timed baby pics will make the world forget that Kanye said some profoundly ignorant sh-t just last night.
But she probably figures - rightly, as it happens - that come cute snaps of little Chicago can't hurt the situation.
Kim even posted some video clips of little Chi, cooing to her youngest daughter, “Are you not the cutest?”
Naturally, fans loved the latest glimpse at Kim and Kanye's third child, and thankfully, there was relatively little smack talk.
Kim should probably enjoy the moment, because amicable interactions with the public might be few and far between in the weeks to come.
In addition to Kanye's slavery comments, yesterday saw a revelation about a controversial period in his past.
Back in 2016, Kanye suffered a meltdown that was blamed his reps blamed on exhaustion and stress.
Last week, he revealed the true cause of his hospitalization:
It seems Kanye was addicted to opioids and struggled mightily to kick the habit:
“I think I’m in a stronger place than I ever was after the breakdown, or I like to say the breakthrough,” West told Charlamagne tha God in a candid interview yesterday.
The comment was controversial, as many believe Kanye is currently in the midst of a second breakdown.
Often with West, it can be difficult to tell the difference between media-baiting and genuine emotion.
Whatever the case, here's hoping Kanye gets help if he needs.
He's got a beautiful baby girl to look after.