Taylor Swift has slowly transformed herself from an awkward, curly-haired country singer to a full-on glamazon superstar.
She shocked fans earlier this week with a brand-new look on the cover of Vogue, trading her sunkissed blond locks for blinding platinum.
The move was so drastic some folks mistook her for Sia.
But it appears that Taylor is loving the look, because she's gonna keep on rocking it for Coachella this weekend.
She posted the photo above to Instagram in preparation for the first weekend of the music festival.
"BLEACHELLA," she wrote in the caption, along with a lightening bolt emoji.
Fans were divided on the star's new look.
"It's not cute and I'm v sad," wrote one user.
However, the true blue Swifties fawned all over their idol's transformation.
"You look incredible holy wow, you rock everything," wrote a devotee.
Taylor is said to be at Coachella supporting her boyfriend Calvin Harris, who will be headlining the festival on night three.
The couple, who have been dating for more than a year, are holding strong, and many of Taylor's friends suspect an engagement could be looming near.
During her acceptance speech at the iHeartRadio Awards, Taylor absolutely gushed over her bae.
"For the first time I had the most amazing person to come home to when the crowds were all gone and the spotlight went out so I'd like to thank my boyfriend Adam for that," Swift said.
#RelationshipGoals yes, #HairGoals... not so sure.