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Kanye West’s new album, Swish Waves T.L.O.P., drops tomorrow, which means the man has been even more hungry for media attention than usual.

That may help explain why Yeezy’s Twitter page has been an embarrassing mess lately.

Kanye West Takes a Stroll

No, we’re not talking about Kanye’s rant about Wiz Khalifa.

In fact, at the moment, we’re not even talking about West’s idiotic "BILL COSBY INNOCENT!!!" tweet (though we certainly won’t be forgetting that one any time soon). 

For now, we’re focusing on Kanye’s decision to treat his 18-year-old sister in law like a walking billboard for his ugly sneakers and ludicrously overpriced clothing.

Amidst all the drama surrounding Yeezy’s defense of a man who has admitted to drugging women for the purpose of having sex with them while they’re unconscious, folks have mostly overlooked his bizarre beef with every sneaker company on the planet, including Puma – the brand that committed the unforgivable sin of offering Kylie Jenner $1 million to endorse their products.

Even though he’s only ever shown talent for making music, Kanye wants to be the top dog in every field, and apparently he feels that Kylie’s lucrative Puma deal would draw attention away from the hideous moon boots he slapped his name on, so he recently attacked the company in yet another bizarre social media rant:

"Puma we gone give you your measly million dollars back!!! Never try to divide the family!!!" Kanye tweeted last night.

“1000% there will never be a Kylie Puma anything. That’s on my family! 1000% Kylie is on Yeezy team!!!"

Kylie, of course, has demonstrated remarkable business savvy over the past two years, and you would think she’d be able to decline the offer on her own, but apparently Kanye doesn’t see it that way.

So not only has he cost her a 7-figure deal that probably would’ve required her to do nothing more than occasionally wear Puma products in public, he’s also made her toxic to other brands, as companies will now fear that if they approach Kylie, they’ll be publicly slandered by Kanye.

This guy clearly has a hard time grappling with the idea that young women are capable of making their own decisions. Good thing he doesn’t have a daught…oh, wait.