Katy Perry's new album Prism is coming out October 22, 2013.
That's the impression we get from this photo, at least ...
The singer reportedly arranged for an 18-wheeler to drive the streets of L.A. Monday, emblazoned with the large words "Katy Perry, Prism, 10.22.13."
A Tweet, press release or racy picture (a la Lady Gaga nude every other day) have involved fewer carbon emissions, but major points for creativity.
It looks like the big rig is part of a much bigger campaign, too.
The singer wrote to her fans yesterday: "Find the #PRISM semi, take a picture and I'll RT you. Don't worry, Los Angeles is just the first stop on the map."
The Twitterverse was buzzing since the truck was spotted.
"Most exciting news I've heard today #prism," one fan wrote.
"Anyone who tries talking to me today ... if its not about #prism i really don't wanna know," said another Katy-cat of her musical hero's new release.
Excited for Katy Perry's new album in three months?
Or at least the unusual, fun prospect of trying to track down the big ol' gold truck promoting its release as it rolls through a city near you?