American Guns is no more after Discovery Channel confirmed that its show about a family in the gun business in Colorado will not be renewed.
The show's second-season finale had aired on September 5.
"American Guns concluded earlier this year," the network said. "Discovery chose not to renew the series and has no plans to air repeats of the show."
No overt link to the Connecticut school shooting was made.
Ratings were up 50 percent over season one, however, so the timing of the announcement and renewed gun control debate seems to imply as much.
The shooting deaths of 20 children and six adults at Sandy Hook Elementary School in Newtown, Conn., last Friday, must have played a role, right?
Reactions from the Twitteverse were mixed.
"Is it bad that the largest concern I have with American guns being canceled is that i can't see paige wyatt anymore?" wrote one fan in response.
"I liked this show, great gunsmith made amazing & pretty guns," wrote another.
"We already knew Discovery and History Channels banned gun advertising... now they're running for cover... not..." chimed in one show critic.
"Well, it's a start," tweeted another non-fan.
A number of people had also left complaints on the show's Facebook page in the wake of Friday's shooting at the hands of 20-year-old Adam Lanza.
One Democratic U.S. Senator has already pledged to introduce a new assault weapons ban early in 2013. Maybe Discovery saw the writing on the wall?