Demi Lovato's celebrating Prime Day -- which is today, folks -- and not just by being super hot as usual. Though also that.
No, she's celebrating by posting a teaser for her upcoming "Sorry Not Sorry" music video.
We love music videos and Demi Lovato, so this is pretty exciting.
In an interview with Amazon Music, Demi Lovato says that "Sorry Not Sorry" is a message to haters.
"You know what? I'm good now. And sorry I'm not sorry that you may not be loving where your life is at the moment."
Hey, if you're living your best life, flaunt that for everyone.
That's a good basis for the song.
Especially in a world where most songs seem to be about romance.
(Be they past, present, or hypothetical)
Demi explains that this definitely isn't the case:
"A lot of people hear the song and they think it's about an ex-boyfriend or something like that, but it's actually just a song about the haters."
Well, we already knew that Demi and Wilmer Valderrama are still super friendly.
One of the biggest appeals that songs like "Sorry Not Sorry" have is relatability.
You know, where you picture a teen sitting on their bed listening to the song on repeat because it matches their mood at the time.
The phrase, sorry not sorry, is honestly pretty fantastic.
You don't really see it used in a mean way.
Like, most of the time it's on Twitter and it's more along the lines of "I'm not even a little embarrassed" than an apology or otherwise.
You don't show up 30 minutes later to brunch with your fellow Millennials and say "sorry not sorry" -- you apologize profusely.
And then everyone responds "no worries!" or "no problem!"
No, you say sorry not sorry when you go to the grocery store in a tank top and pajama pants at 2am and then swing by to pick up fast food at 3am because you're living your best life and those are the best times for you to do your shopping.
In this case, and this is where relatability really ties in.
Because if you've moved on to a wonderful new relationship and you're flaunting it where your ex can see, that's a sorry not sorry kind of situation.
Whether we're talking about Adele or Taylor Swift, hooking listeners by appealing to their emotional states can be the key to musical success.
Demi's singing specifically about haters (which isn't all that specific), and unfortunately a lot of people can relate to having haters.
We will say that the song itself is not her very strongest.
That would be her iconic song, "Skyscraper," right?
Or maybe the outrageously powerful vocals of "Neon Lights" should hold that spot.
(One of our favorite vines -- remember when Vine was a thing? -- has a viner singing "Neon Lights" simply because it's so impressive)
Don't get us wrong -- "Sorry Not Sorry" looks fun.
But all things considered, we're looking forward to Selena Gomez's "Fetish," which comes out in a couple of days.
(Even though we know less about it, or even how it sounds)
But ... that's not an insult to Demi Lovato.
Or even a fair comparison.
Demi's song is already for sale on iTunes, so you don't have to wait to listen to the whole thing.
But often music videos really make songs more powerful and memorable.
We really don't know what the extent of the music video will be.
We don't expect a sort of colorful wonderland spiritual journey like Kesha's music video for "Praying."
Each artist has their own style, you know?
But based on this teaser, Demi's music video could keep changing sets as it goes and might end up really surprising us.