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Reality TV fame is more lucrative than ever.

It used to be that the stars of popular series enjoyed their 15 minutes of fame and then returned to obscurity — which probably meant returning to a 9 to 5 gig.

These days, however, shows run longer than ever, and the most popular cast members amass millions of social media followers.

This opens up a whole new revenue stream, as sponsored content on Instagram can yield big bucks for certain stars.

No one has proven more adept at capitalizing on reality fame than Kailyn Lowry, and now, the longtime Teen Mom 2 staple is defending her turf against what she sees as a greedy newcomer.

Take a look: