Reality TV fame is more lucrative than ever.
It used to be that the stars of popular series enjoyed their 15 minutes of fame and then returned to obscurity -- which probably meant returning to a 9 to 5 gig.
These days, however, shows run longer than ever, and the most popular cast members amass millions of social media followers.
This opens up a whole new revenue stream, as sponsored content on Instagram can yield big bucks for certain stars.
No one has proven more adept at capitalizing on reality fame than Kailyn Lowry, and now, the longtime Teen Mom 2 staple is defending her turf against what she sees as a greedy newcomer.
Take a look:
All of the stars of the Teen Mom franchise have capitalized on secondary income sources, but no one has done so as effectively as Kail.
In addition to being a mother of three and a reality star, Kail is a bestselling author, a beauty mogul, and a podcast host.
On the latest episode of her popular Coffee Convos podcast, Kail went off on Lauren Comeau, the current girlfriend of her ex-husband, Javi Marroquin.
Change of Heart
Lauren initially indicated that she would not be appearing on Teen Mom 2, but she has since filmed scenes for several episodes.
Staying the Course
Like her TM2 predecessors, Lauren has amassed a huge following on Instagram, and she's now cashing in on her popularity by posting sponsored content.
Lauren's side hustle probably shouldn't come as much of a surprise to Kail, who's been doing the same thing for years. But it seems Lowry believes there are some major differences between her situation on Comeau's.