In recent years, Hailie Jade Mathers has become something of a phenomenon on social media.
There are numerous reasons for this, not the least of which is that Hailie is the daughter of one of the most popular rappers in history, Eminem.
Of course, it doesn't hurt that Hailie is also in possession of a certain quality that appeals to internet users -- let's call it camera presence.
Yes, there's no denying that the 23-year-old is photogenic, and based on Hailie's Instagram page, we think it's safe to say she has a firm understanding of what makes the internet tick.
It's a pretty simple formula, really -- all you need is a flawless figure, a bikini, and a friend who knows how to take professional-looking pics on an iPhone.
And it doesn't hurt to have a mega-famous last name and enough money that you're free to work out and pose for photos on the beach all day.
Hailie's latest (above) was snapped during her current vacation in Hawaii.
"A rooster almost made me fall out of this tree," she captioned the pic.
The pic has been live for less than 72 hours, and it's already racked up over 100,000 likes.
Not Kylie Jenner numbers, perhaps, but despite the fact that she's a couple years older than KJ, Hailie is relatively new to the influencer game.
Until last year, Hailie was a student at Michigan State University.
And it seems that like his mentor, Dr. Dre, Em did not have to bribe anyone to get his daughter into college.
There's a lot of that going around these days, in case you somehow haven't heard.
Anyway, it seems that Hailie is still sorting out the specifics of her career path, but she has a vague idea of where she sees her life going.
In a post-graduation interview, Hailie revealed that she wants to be the next Kim Kardashian.
Newly-graduated college students all over the world probably give that same answer, but there's a major difference in Hailie's case:
For her, building a Kim-like media empire is actually a totally realistic goal.