It looks like when it comes to reality television, Caitlyn Jenner just doesn't have the same staying power as her preternaturally popular offspring.
From the first episode of her solo Keeping Up With the Kardashians spinoff, I Am Cait was a ratings disappointment.
(Some went so far as to use the word "disaster.")
Against all odds, Caitlyn's show was renewed by E! for a second season.
However, industry insiders regarded the move primarily as an act of goodwill to appease the network's most lucrative family.
Rumors that I Am Cait would be canceled persisted throughout the series' second go-round and today, and now it looks as though execs may have finally made a decision that seemed inevitable from the start.
Several outlets are now reporting that I Am Cait has officially been canceled by E!.
Sources say the network was optimistic that the show could recover from its early ratings struggles, but those hopes were dashed by Cait's second-season numbers.
“There just weren’t enough viewers,” one production insider explains to Radar Online. “The show can’t compete with other programming.”
According to The Hollywood Reporter, the show's second season averaged fewer that 700,000 viewers.
Many fans have speculated that Caitlyn's political views did her series in.
Jenner is an outspoken Republican who supported Ted Cruz during this year's GOP primaries, a fact that seems somewhat incongruous with her status as the most visible hero of America's trans population.
Jenner has yet to speak publicly on the cancelation.
Unidentified sources close to the former Olympian say that they expect her to pursue a similar show on a different network.
Hey, on the bright side, at least she'll have more time to watch the upcoming Rio games!