In what host Chris Harrison heralded, with uncharacteristic accuracy, as a shocking twist that will change everything, ABC announced two Bachelorettes Monday.
Yes, Britt Nilsson and Kaitlyn Bristowe will both star as The Bachelorette this summer, but for one of the two beauties, it will be a short stint in the spotlight.
It's not entirely clear how, or at what point in the process, but Harrison indicated that the men cast on the show will choose which star they want to pursue.
In other words, get ready for The Bachelorette: Hunger Games Edition.
This could be a total toss-up when it comes to a relatively small sample size of single men on a reality show. We can't even handicap a favorite.
Quite an interesting move, in any case, for the long-running franchise, whose fans collectively gasped when the shake-up was revealed late last night.
Harrison's announcement on the annual live After the Final Rose special that follows The Bachelor season finale was met with confusion and crickets.
Former Bachelorette star Andi Dorfman and Bachelor star Sean Lowe were quick to slam the move by the producers and declare themselves Team Kaitlyn.
Britt Nilsson or Kaitlyn Bristowe were diplomatic about the twist, but both women seemed to be taken aback by it and reacted awkwardly on the air.
Kaitlyn said her gut reaction was that this is "less than ideal." Ya think?
For Britt, a one-time favorite on Chris Soules' "journey" who rapidly fell out of favor with him, the other women and many fans, it's a dramatic comeback.
She remained popular with some card-carrying members of Bachelor Nation, but the eccentric Hollywood waitress was a polarizing figure at best.
Nilsson made it to the final six, only to be basically run out of town following a series of bizarre antics and controversies, many of her own making.
Now she's got a chance - and a good one, given her obvious appeal to men - to hand out the roses as The Bachelorette. Pretty amazing turnaround.
For Kaitlyn, conversely, it has to be a very, very tough pill to swallow.
All but confirmed as The Bachelorette and universally beloved by Bachelor viewers, and Soules, she now finds herself competing with Britt ... again.
Can she get the best of her once more, in this unprecedented format?
We're guessing that's what fans are hoping for, but all we can do is wait and see. In the meantime, hit the comments and vote in our poll below ...
Who should be The Bachelorette, Kaitlyn Bristowe or Britt Nilsson? The 25 men cast on the show will get to make that call, but until they do, cast your votes! View Poll »