Oops! DiGiorno's bad!
In the wake of Ray Rice getting cut by the Baltimore Ravens after video surfaced of the NFL star knocking his wife out cold in an elevator, writer Beverly Gooden created the hashtag #WhyIStayed.
It was meant to invoke a discussion about the complexities of domestic violence, with women who have been abused using it to explain why they stuck with their man.
Rice's wife Janay Palmer married him a day after he was indicted for domestic violence, and came to his defense again this week after the attack video surfaced.
In any case, the hashtag was meant to inspire debate and conversation and it served its purpose... until DiGiorno jumped in with one of the more tone deaf Tweets you'll ever see:
This was a tad different than the epically inappropriate US Airways Tweet from April - and also far worse.
Pretty soon after the message went live, DiGiorno apologized for its error and immediately deleted the Tweet, citing total ignorance of the hashtag's intent
"This tweet was a mistake, quickly realized as such and deleted seconds later," Roz O'Hearn, a spokeswoman for Nestle, which owns DiGiorno, said in a statement to The Huffington Post.
"Our community manager -- and the entire DiGiorno team -- is truly sorry. The tweet does not reflect our values and we’ve been personally responding to everyone who has engaged with us on social media. We apologize."