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After firing Gilbert Gottfried for his ill-timed tsunami jokes, the shot-callers at Aflac went the meta route to keep their famous spokes-bird alive … sort of.

With nary a sound, the company makes light of this recent event – and its hunt for a replacement voice – by temporarily killing off the famed Aflac duck.

Spoiler alert: Poor guy may or may not be run over by a train in this homage to silent films of the early 20th Century. Spoiler alert #2: We laughed.

New Aflac Duck Ad: Silent But Hilarious!