Katie Holmes, Alicia Keys, Kim Kardashian and others have come out to Keep A Child Alive.
The organization provides care and support to families affected by HIV/AIDS in Africa and India, as readers can get donate $5 to the cause by texting the first names of any of the celebrities participating to 90999.
Keys and husband Swizz Beatz founded the charity. Says the former:
“With the launch of our BUY LIFE campaign, I am confident less people will needlessly have to die because of lack of proper care which means more children will still have parents to raise them and guide them. I’m never more inspired, then when I’m doing this!”