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Kevin Federline tells People that his self-deprecating Super Bowl ad is a sign of a “new Kevin” for 2007 – one who’s more upbeat, less deadbeat, if you know what we’re saying.

We’re saying the guy’s a freeloading mooch and looking to change his image.

K. Fed as a Dad

“This is just the start of other things to come – ’07 is a completely life-changing experience for me,” Kevin Federline said while taking a break from the shoot for the Nationwide Insurance commercial on Wednesday.

“We’re only a few weeks in, and it’s already going in a whole another direction. I’m happy. Definitely happy. Changing my perception of myself in the public eye is the number one [priority]. I’m slowly and gradually doing that.”

Some may be surprised by the Nationwide spot, in which FedEx goes from rap star to short-order cook, falling in line with the “Life comes at you fast” campaign that has featured fallen stars like MC Hammer and Fabio.

But the soon-to-be ex Mr. Britney Spears says looking at the bright side is his style.

“I always look at everything positive no matter what. I’ve been through a lot of stuff in my life and had to overcome a lot of different situations,” he said. “I learned at a young age it’s not good to be negative about everything. Life’s too short for that.”

He’s right. He’s been Playing With Fire his whole life, so he knows how to handle it. He is also planning to stay in the spotlight in 2007.

“The music will always be there. A new clothing deal, we’re in negotiations with that. Some overseas stuff. Still going to do a little bit of the club appearances. This is just the perfect kickoff to the new year to me.”

And, of course, there are his kids. He has many. The guy’s boys swim like Michael Phelps. Let’s recap. Kori, 4, and Kaleb, 2, are his children with ex-girlfriend Shar Jackson. Then we have little Sean Preston, 1, and Jayden James, 4 months, with Britney. They all keep him busy.

“I do have to go through the Dora, the Explorer stuff, I do that in the morning,” he said. “I do that with the kids.”

But it’s worth it, he says, closing the interview with this profound quote:

“The best thing about being a father is my children. That’s it. There’s nothing greater in life than that to me.”

So wait… the best thing about being a father is the kids? Isn’t that like Lindsay Lohan saying the best thing about rehab is cleansing her system of toxins? Or Kim Kardashian proclaiming that the best thing about her hot sex video is getting boned on tape? Whatever.