In just a few weeks, Kanye West will officially play the role of husband to Kim Kardashian.
After that, however, the rapper will morph into a movie star and producer, as the promotional machine for Yeezus has been released online.
It's unknown just what the movie will entail - but author Bret Easton Ellis penned the script, so it's expected to be a lot more than the sort of basic concert film that Justin Bieber and One Direction have recently made famous.
Ellis also wrote the book American Psycho, on which this poster is clearly based.
Check it out here and then click through a number of memorable pieces of movie artwork:
So, what can you expect from Yeezus?
This trailer makes it VERY clear. Watch now: