Trey Songz has become the latest victim of a Twitter hoax today, but the R&B singer was not killed off a la Chumlee or Wayne Knight by the Internet.
He was merely outed as gay.
Rumors that Trey Songz came out began circulating on social media after a doctored tweet purportedly sent from his Twitter account surfaced online.
News of his supposed coming out soon provoked myriad responses and re-tweets, with reactions ranging from amused to surprised to apathetic.
The "Dive In" singer soon hit back at the tricksters responsible, denying that he's gay and ripping those that made crude comments at his expense,
"The things you people craft up with hatred in your hearts ... the things people believe without question, or validity, all baffles me," he said.
"Photoshop and a retweet is all people need to believe, any and everything. I feel bad for the impressionable, no minds of their own," he added later.
"If I'm gay then Tupac bringing me a ounce for this session wit Biggie tomorrow," Songz concluded. "No weapon. #LOVE. Last tweet was funny doe!!"
Here's a look at some memorable celebrity hoaxes over the years ...