Royal Baby Watch 2013 is in full effect as Kate Middleton's due date is upon us, but there's no imminently arriving regal heir(ess) just yet.
On the one hand, all the pomp and circumstance surrounding one 31-year-old about to give birth seems silly. On the other hand, why not celebrate it?
It's a rare celebrity gossip story that is 100 percent positive, as well as world history in the making, as Queen Elizabeth II will have a third living heir(ess).
For the first time, the rules of ascension have changed so that Prince William and Kate Middleton's first-born will inherit the throne, regardless of gender.
As for when the royal baby will arrive ... it's still anyone's guess.
As the world's media gather on the steps of St. Mary's Hospital in London, final preparations are underway on the scene - along with serious fun.
And safety measures, of course.
Friday morning, a "Specialist Search Team" inspected trash cans, plant pots and lampposts around the hospital in a royally thorough security sweep.
"We are checking the surrounding area," one search officer said. "It's standard procedure when there is royalty due, and with what's happening here."
"We have to take extra precaution."
In recent days, a hospital security guard has already taken up permanent residence on the steps of the main entrance to the hospital's Lindo Wing.
There, the Duke and Duchess of Cambridge are expected to pose with their newborn baby soon after the birth, with other guards patrolling the area.
Publicity stunts help add to the festive atmosphere, such as the arrival of three men dressed as giant babies wearing onesies and prosthetic masks.
On the royal baby betting market, Alexandra and George are the current favorite names, while Diana is now at 10-1. Gender bets are fairly close.
"It's crazy," says one staffer who witnessed media arrive two weeks ago.
"But it's fun coming to work and having a look and seeing everyone pose for pictures - they are a very popular couple, so it's exciting for everyone!"
What do you think William and Kate are having?
What should they name the baby if it's a boy?
What should they name it if it's a girl?