Gwyneth Paltrow accepted the Ice Bucket Challenge, looked predictably great while doing it, and passed the viral juggernaut on to her former partner.
Looking fit and fabulous in a black bikini, Paltrow joined the long list of celebs who have taken the Ice Bucket Challenge and donated to the ALS Association.
At this point, it's more notable who hasn't done the thing.
The foundation, which aims to cure amyotrophic lateral sclerosis, or Lou Gehrig's disease, announced that it had received more than $15 million in donations.
With #ALSIceBucketChallenge still on fire online, the end is nowhere near in sight, especially with people like Paltrow doing their part to raise awareness.
As is the Challenge custom, Paltrow nominated none other than ex Chris Martin, as well as close girlfriends Cameron Diaz and Stella McCartney.
No word if she's subtly telling her now uncoupled-life partner to take a cold shower, given the reports of Chris Martin and Jennifer Lawrence dating.