The first official trailer for Fifty Shades of Grey is here at last.
Our first look at the film adaption of E.L. James blockbuster erotic novel debuted on Today this morning, and we think it's safe to say that Matt Lauer and company don't usually see this much skin on their family friendly set.
"Did that clip just air, or has my alarm just not gone off yet?" Lauer joked after the steamy preview.
NBC execs determined that the full trailer was a bit too risque for morning television, so they decided at the last minute to go with a shortened version, but you can watch the whole thing above.
As teased in the Fifty Shades trailer posted by Beyonce earlier this week, the clip features a new, eroticized version of Bey's 2003 hit, "Crazy in Love."