A tabloid is under scrutiny for a cover story about Kate Middleton's alleged post-baby weight loss regime ... released the same day she gave birth.
The UK version of OK! came out Monday with a photo of the new royal mom on the cover and the headline "Kate's Post-Baby Weight Loss Regime."
Promoting an interview with someone described as her trainer, the story claims Kate Middleton is "super fit ... her stomach will shrink straight back."
Many people felt that the story was a little too soon (to say the least) and puts pressure on new moms to instantly lose the baby weight they put on.
The cover quickly sparked a Twitter backlash, including from TV and radio presenter Katy Hill, who tweeted a photo of her own post-baby body.
"I think all mums should boycott @OK_Magazine for this cover ONE DAY after Kate Middleton has given birth. REALLY? #RoyalBaby," Hill tweeted.
"New Mums. If the @OK_Magazine #Kate cover has made you feel bad, here's me 2 months post baby. YOU MADE A HUMAN! x," she added.
Tamsin Kelly, editor of Parentdish, said: "For this magazine to be in UK shops on the very same day Kate left hospital with her baby is contemptible."
"Women who do get back in shape fast may have an entourage of trainers, nutrition experts and most importantly, someone to care for their baby."
The celebrity gossip publication responded in a statement, claiming it did not intend to offend anyone, but stopping short of issuing an apology.
"Kate is one of the great beauties of our age and readers love her," a spokeswoman for Northern & Shell, the parent company of OK! said.
"Like the rest of the world, we were very moved by her radiance as she and Prince William introduced the Prince of Cambridge to the world."
"We would not dream of being at all critical of her appearance."
"If that was misunderstood on our cover it was not intended."
Sure thing, OK! Your heartfelt intentions will never again be questioned.
On the bright side, nothing can take away from the grace and glow Kate while providing the world with the first Royal Baby photos Tuesday. We heart her.