Point, Justin Bieber.
With this singer often on the wrong side of the news these days - he's spitting on neighbors, he's getting banned from Vienna nightclubs - Bieber earned himself a few moments of levity yesterday by pulling a solid prank on TMZ.
"As promised taking all fan phone calls TODAY at (888) 847 9869," Bieber Tweeted yesterday morning, leaving the phone number for TMZ on his account.
"Talk to u soon!"
From there, millions of Bieber's followed called in to the celebrity gossip website's tip line… which is toll-free and therefore likely cost the company a bit of coin.
The pop music superstar eventually deleted the Tweet, but not before the number hung around the Internet for long enough to cause some damage.
It was a rare fun moment for Justin Bieber, who hasn't enjoyed very many of them since he took his tour aboard and/or since he split from Selena Gomez.
He may want to reconsider that move.