We have no idea what hotcakes even are, but assault rifles are selling like them these days; faster than companies can even keep them in stock, according to reports.
The feverish demand for military-style rifles and high-capacity ammunition magazines is outstripping supply as fear of enhanced gun control laws spreads.
Piers Morgan has yet to comment on this spending spree.
"Our phones are ringing every 10 seconds and people are saying, 'Do you have any assault rifles?'" said Dennis Pratte, owner of My Gun Factory in Falls Church, Va.
"They've sold out of just about every gun shop nationwide."
Online retailers are running out of semiautomatic rifles, generally categorized as assault weapons or tactical rifles, and magazines that can hold more than 10 rounds.
Semi-automatic rifles, which fire one round for every pull of the trigger, and high-capacity magazines are flying off the shelves across the United States.
"The retail market is completely sold out of anything with high-capacity magazines," said Pratte. "We get people 20-deep waiting to buy them."
Pratte said that he sells AR-15s as soon as they arrive at his store. Handguns are also hot commodities, especially from popular makers such as Smith & Wesson.
He said that prices are soaring, and not just for guns. High-capacity magazines, particularly the popular 30-round magazines, are going for $100 apiece on Gunbroker.
They used to sell for $15.
"Ammunition is hard to come by, as well," Pratte said, noting that ammunition for military-style rifles has tripled in price to about one dollar per bullet.
Likewise, ungainly-looking 100-round dual-drums, which resemble a pair of cans stuck together, have sold out at Cheaperthandirt (dot) com and Impactguns (dot) com.
The product's popularity is matched only by its controversy.
A 100-round drum was allegedly used as part of the four-gun arsenal of James Holmes, accused of shooting 70 people and killing 12 at a movie theater in Aurora, Colo.
High-capacity magazines have been used in numerous shootings, including the attack at a school in Newtown, Conn., in which Adam Lanza killed 26 people.