The Voice vs. The X Factor. Christina vs. Britney.
TV's infatuation with singing competition shows reached its pinnacle last night, with NBC's Voice airing its third episode of the week in what was widely interpreted as a deliberate maneuver to blunt X Factor's season premiere on Fox. To a point, it worked.
Both programs averaged similar ratings (3.3) in the key 18-49 demographic, but The Voice outdrew The X Factor overall, 10.7 million viewers to 7.5 million.
The Voice did lose 17 percent of its audience from its Tuesday show and even more from its Season 3 premiere Monday night, while X Factor is back on tonight.
Ratings aside, there's certainly been some tension, even gamesmanship between the two shows, with Cowell calling out The Voice on more than one occasion.
Most importantly, which singing competition do you like better? Vote!