Abercrombie Stock Price Tanks, Situation Laughs

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Abercrombie & Fitch's timing, not unlike its earnings outlook, is less than stellar.

Just hours after their offer to Jersey Shore's The Situation - to pay him a "substantial amount" in exchange for him NOT wearing their apparel - the latest figures for the preppy retail chain were released. Short story? They sucked.

"Looks like Abercrombie got themselves into a Situation!" you-know-who tweeted.

Sorrentino Pic

Sitch, a.k.a. Mike Sorrentino, went on to add: "Thanks #SituationNation for having my back and you are the best fans in the world! I love you guys!"

An article detailing the steady decline of A&F stock coincidentally came out right after new wake of their non-endorsement offer to Sitch had leaked.

There was no mention of any correlation to the Jersey Shore cast's love for the brand, but company's stock took a dive of nine percent regardless.

Despite their offer, clearly a diss of Mike and an opportunistic PR ploy, the retailer is still offering its bestselling "The Fitchuation" t-shirts online.

Not that MTV is bitter in the least.

"It's a clever PR stunt," the network said. "We'd love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on TV."

MTV 1, A&F 0.

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Hey Mike...abercrombie's stock didnt tank because "your fans" are sticking up for you...they tanked because people realized you were wearing abercrombie and dont want to look like you.

Courtneylovesu

hot pic of him or wot love the sitch

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This just proves that mind less drones actually mimic the styles of ignorant fools from this ridiculous "show" who cares what a bunch of people none of us outside the "tv world" know wear....yay A&F lost some customers boo effin hoooo not like they don't have millions of dollars as is.....It'll shock me when I read somewhere that a "celebrity" is wearing walmart brand then it shows they are actually real people who shop at a reasonable store....suck it up A&F other people when come buy your coochie cutter shorts or the shirts 2 times too small for the guys....