By now, pretty much anyone with an Internet connection has seen Kylie Jenner's cleavage.
The 18-year old reality star spends nearly every waking second sharing revealing photos of her chest and other body parts on Instagram.
But, via a video on her new website (theKylieJenner.com), Jenner insists that she has never undergone a boob job.
So, how does she manage to make it look like she has?
“I just use the Bombshell by Victoria’s Secret," Kylie says, getting yet another plug out there. "It’s life-changing. I’ve gotten all my sisters on it and all my friends.”
In the video (excerpted here by Entertainment Tonight), Kylie shows off her relatively flat chest… and then walks back out wearing this magical bra. Presto… boobs!
“Clearly, it’s like 10 times bigger — no contouring, no nothing,” she says.
“This is all padding. I think it makes your breast look great and girlie. This is it. No breast implants. No surgery. Nothing. It’s amazing."
Jenner launched the website and its affiliated app this week, doing so, naturally, with new photos of her butt and, yes, of her cleavage.