After Kylie Cosmetics announced a walnut-based facial cleanser, Kylie Jenner got roasted for using an outdated and potentially dangerous ingredient.
This week, the makeup mogul demonstrated how to use another of her KylieSkin products in a video shared to social media.
Twitter is giving her an earful about how bad her demo was, with some accusing her of being an outright fraud.
On Thursday, Kylie Jenner took to Twitter to give her fans a demonstration on how to use her new facial cleanser.
The product, KylieSkin, has already sold out.
In the video that she shared, Kylie pours the product onto her palm and then smears it on her face, neglecting her forehead.
She spends all of eight seconds rubbing it into her skin before she decided that that's enough.
Kylie splashes water onto her face and rubs it off with a towel, leaving the cloth covered in foundation.
She also used a video filter for the clip, perhaps out of habit or because she wasn't thinking, which defeats the purpose of such a visual process.
Now, I'm no skin care expert. I wash my face every day with a pretty basic cleanser and that's about it.
But in this day and age, plenty of people spend hours every week watching beauty vloggers go through their routines.
And they were quick to accuse Kylie's "demonstration" of being nothing but pure clownery.
"This just proves that Kylie did no type of research," accuses one Twitter denizen.
"And doesn’t know what she’s doing at all," the tweet continues. "Not even caring she might be damaging her fans faces with horrible advice."
"60 seconds or longer gives the product enough time to start activating into your skin,” another explained to those who don't know.
We're no mathematicians, but 60 is longer than 8. Kylie's demo was only 20% of the story, apparently.
“Take the filter off," that same tweet demanded. "And give your customer’s the full truth at least!"
Another kept their commentary simple, simply decrying Kylie as a "fraud!"
Wow. Tell us how you really feel.
Others took issue with the fact that Kylie appears to be selling this as her explanation for her own gorgeous skin.
"Skincare ambassador my a--," accused a tweet.
The non-fan really laid into the entire Kardashian family: “You and your sister are frauds."
"Just say you go to an expensive dermatologist and they take care of everything for you," the tweeter suggested.
"If you actually did the skin care routine you just showed us," the critic accused. "You’d have acne on every inch of your face."
As always, we have to emphasize one thing that's true of any controversy that involves Kylie Jenner.
She is one of the most famous people on the planet. Therefore, there are people who hate her every word and action.
But contrary to what some celebrities tell themselves about "haters," not all criticism is mindless trolling fueled by spite.
People have had real issues with some of Kylie's products -- issues that have nothing to do with Kylie herself.
Some of this outrage was likely fueled by Kylie becoming a billionaire makeup mogul or just because she's a Kardashian.
But some of the anger is just because, well, people want her to do better.
Our advice? Kylie may be an influencer without equal, but that doesn't mean that she's good at every part of promotional work.
She can be a makeup mogul, but she should leave the makeup demos to the experts -- to beauty vloggers.
There are video game companies that (controversially) pay influential streamers as much as $50,000 an hour to demo new games for fans.
Maybe Kylie should do something similar with a few can't-miss beauty vloggers. They would, presumably, know what they're doing.
We would think that she can certainly afford it.