If the American business tycoon’s greatest talent is the ability to turn a negative into a positive and a want into a need, then Kylie Jenner is the living embodiment of the entrepreneurial spirit.
Kylie proved that she has a firm understanding of how the rich stay rich when she looked at the online commentary about her sizable lips (much of it mocking) and recognized a market niche.
These days Kylie’s cosmetics line is worth hundreds of millions of dollars.
The most valuable part of the business, of course, is not the makeup itself, but Kylie’s name.
Kylie covers the new issue of Forbes magazine as a symbol of the era of “extreme fame leverage.”
Some might say her success is built on a shaky foundation, as young people and social media audiences are notoriously fickle.
But the thing about Kylie is, she’s in on the joke — and she’s laughing all the way to the bank: