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Facebook Owns You, Your Memories
Social Networking Site Takes Over the Internet

Remember last year when Facebook introduced the newsfeed and everyone freaked out that their relationship status would take the form of an RSS feed? Well, expect the same people to get concerned in the coming weeks as Facebook???s power grows.

Today Facebook is introducing SocialAd network. The service will exploit members??? profiles for demographic information. Through cookies installed in users??? Web browsers, Facebook will use data from profiles to serve ads on the Web sites of publishers who bought into the SocialAd network. Lacoste should be excited to reach out directly to members of The Popped Collar Alliance group.

Word on the street is that Conde Nast, Nike, Apple, Sony, General Motors, Coke, CBS, Chase, and Verizon have already joined as “Landmark Partners??? for the super-discount (relative to what Microsoft paid) rate of $300,000 each.

Facebook is also setting to launch a shopping feature, which will link members??? profiles to commerce sites. The result: your friends will be notified immediately of your purchase of He???s Just Not That Into You Amazon. And maybe he???ll notice too, and under the passive aggressive threat of self-help books, realize how into you he truly is.

Nov 6, 2007 · Link · Repond

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Tagged: Conde Nast · Sony · Apple · Facebook · Nike · SocialAd

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