On Sunday, Taylor Swift stunned with world with two political endorsements in Tennessee, breaking her long-held political silence for the first time.
She endorsed a pair of Democrats who are running in her home state, and she laid out her reasons -- and encouraged her fans to vote.
Voter registrations have surged as a result, beyond what anyone could have guessed.
Director of Communications for Vote.org Kamari Guthrie is singing Taylor Swift's praises after people raced to register to vote.
"We are up to 65,000 registrations in a single 24-hour period since T. Swift's post," Guthrie gushes to Buzzfeed.
Let's put that in a little perspective.
For the entire month of September, nationwide, Vote.org saw 190,178 new voter registrations.
For all of August, the United States of America saw only 56,669 new registrations.
Taylor's political statement limited her scope to Tennessee in particular, and she had a real impact.
"Vote.org saw [Tennessee] registrations spike specifically since Taylor's post," Guthrie announces.
We're just about a week into October, and Tennessee has had a total of 5,183 new voter registrations.
2,144 of those -- nearly half -- came in the 36 hours following Taylor's post.
Tennessee saw 2,811 new voter registrations in September.
There were only 951 new registrations in Tennessee in August.
Overall, Vote.org saw a flurry of activity after Taylor broke her long-held political silence.
Guthrie shared that the site had received 155,940 unique visits -- that is, not just the same person visiting over and over again -- within the past 24 hours.
Guthrie shared that that number was only surpassed by the visits on National Voter Registration Day on September 25.
On that day, they had received 304,942 unique visits. Vote.org generally only sees about 14,000 visits or so per day.
"Thank God for Taylor Swift," Guthrie says.
Others have a different -- or even opposite take on Taylor breaking her political silence at long last.
Some of his most ardent supporters -- by which we mean 4chan Nazis -- feel betrayed.
For years, they had trolled the internet by referring to Taylor as their "Aryan princess" because she's white and blonde.
While she avoided commenting on political events, they felt free to project whatever horrific fiendfiction onto her that they liked.
Now that she is speaking out about views that she obviously held all along, these trolls, who had bought their own press about her, feel gutted.
Congratulations, you played yourselves.
Somehow, we're not even sure if Nazis feeling betrayed is the worst take on Taylor's brave new stance.
Others, always eager to slam Taylor because she makes an easy target, have demanded to know where the hell she was in 2016.
While the 2016 election was one of the worst political events in modern America, that's not Taylor's fault.
If you'll recall, Taylor spent most of 2016 in seclusion after Kim Kardashian stabbed her in the back with a series of shadily edited Snapchat videos.
At the time, many so-called fans abandoned Taylor and sided with Kanye West, believing him to be the wronged party.
A lot of those people have since taken to social media to express their regret for choosing the wrong side.
People have also expressed horror at these numbers, wondering what these people were waiting for.
I'll admit that it's easy to respond that way. (I've re-checked my registration three times in the past months, just to be sure)
What we have to remember is that some people keep meaning to register because they've turned 18 or recently moved, but needed the reminder.
Even more significantly, some people don't come from families that vote. It's unthinkable, we know, but they didn't learn to care at home.
Now, they're learning to care from a true role model and being reminded to make their voices heard at the polls.
Voter registration, which takes only minutes, is vitally important. So is voting -- even during midterms.
I live in a purple state where my vote exists alongside the worst of the Teen Mom 2 stars and where the 2016 governor's race was decided by a difference of only 10,000 votes.
Your vote matters, whether it's for local politicians or a pivotal national race.
We're so glad that Taylor seized this opportunity to motivate her legions of fans and followers to register to vote.
And if that helps repair her damaged reputation? Well, that's what we call a win-win.