We knew Taylor Swift was coming back on Thursday night.
The singer had teased all week that a new track off her upcoming album would be released late yesterday.
But what we didn't know before, and what has been made clear now, is that Taylor Swift isn't merely back...
... she's back with a vengeance!
Just before the clock struck midnight on Thursday, Swift unveiled “"Look What You Made Me Do,” a single co-written by long-time collaborator Jack Antonoff.
And - after over a year of silence following a tiff with Kim Kardashian and Kanye West that exposed Swift as somewhat of a liar - the artist clapped back immediately at her haters and enemies.
“I don’t like your little games/I don’t like your tilted stage," Swift sings right off the bat, later adding:
“The old Taylor can’t come to the phone right now/Why?/Cause she’s dead."
There wasn't much of a need to deeply analyze these lyrics.
Twitter quickly blew up with responses to the diss track, citing the exact celebrities Swift is going after. To wit:
"I got smarter, I got harder in the nick of time/Honey, I rose up from the dead, I do it all the time," Swift also sings here.
Just as she talks about her "long list of ex-lovers" in the song "Blank Space," Taylor goes on to cite a list of a a different kind as part of this single:
I've got a list of names and yours is in red, underlined/I check it once, then I check it twice.
Oh, yes, Taylor Swift has gone full Arya Stark. Just without the murder. We hope.
Last July, Swift’s feud with Kim and Kanye exploded after the former shared snippets of a phone conversation between her rival and her husband on on Snapchat.
In the edited clips of the conversation, Swift appeared to give West her blessing over a line referencing her (slamming her, really) in his song, “Famous.”
To many critics, this reinforced the belief that Swift is a snake (as Kim eventually labeled her) and a phony, someone who plays the innocent good girl in person...
... but who is just playing her fans and the media for fools, always thinking of what's best for her career and reputation above all else.
Look at What You Made Taylor Swift Do, Critics! Listen to the Much-Hyped Song Now!
Claiming the leaked phone call didn't reveal anything of note because Swift still never gave West permission to say other bad things about her in his song, Swift wrote the following on Instagram about 13 months ago:
“You don’t get to control someone’s emotional response to being called ‘that bitch’ in front of the entire world. He promised to play the song for me, but he never did.”
She then asked to be "excluded" from any "narrative" surrounding Kimye - and has said almost nothing in public since.
But that all changed this week with a trio of snake-themed music teases on her social media page.
Swift is clearly planning to control her own narrative once again and dominate pretty much every headlines for the rest of 2017.
She is expected to release a music video at this Sunday's MTV Video Music Awards.
She may even perform at the event, which will be hosted by arch enemy Katy Perry.
Will the two reconcile on stage? Or will things get REALLY awkward?
Some fans think the lyric “Locked me out and threw a feast (what?)”on this new track is a reference to Perry.
The singer released a song titled “Bon Appétit” earlier this year and the video featured a ready-to-be-devoured Perry.
Swift's next album, "Reputation," drops on November 10.
Take a listen to "Look at What You Made Me Do" above and then react below:
WHAT DO YOU THINK?