The mystery is over.
The excitement can officially begin!
Days after unveiling a couple of creepy snake-themed videos on her Instagram page, fueling speculation that she's set to make a musical comeback, Taylor Swift has made it officially:
That is most definitely her plan!
The superstar went ahead and set the Internet on fire this afternoon by announcing:
- The name of her upcoming studio album.
- The release date.
- The cover art.
You can check out the third item listed above, while we can now confirm that the record will be titled "Reputation" and it will be available to purchase on November 10.
We think we speak for all readers when we say the following in response:
Based on previous reports, Swift may very well release the first track off this album on Thursday night.
Moreover, she may release the video for its at the MTV Video Music Awards on Sunday, which will be hosted by arch enemy Katy Perry.
As you can see at the outset of this post, the cover for "Reputation" features a black and white photo of the artist dressed casually in a loose-fitting shirt, sporting wet hair and standing amid a backdrop of fake newspaper headlines and articles.
They all containing repeats of two words, "Taylor Swift."
Might this be her way of responding to basically a year's worth of negative stories?
Swift's reputation (there's that word!) took a mighty big hit last summer after Kim Kardashian basically exposed her as a liar.
Frequently EVERYwhere on social media and at awards shows, Taylor has been incredibly quiet ever since.
Her last single, the Zayn Malik collaboration "I Don't Wanna Live Forever," appeared on the Fifty Shades Darker soundtrack and was released in December.
Expect all this to change over the last quarter of 2017, however.
Expect Taylor Swift to once again rule the music and gossip universe.
Also, expect this album to once again be of the pop song variety, with one insider telling Us Weekly:
"The [new] single is very different. It goes from very soft, to hard, to soft again. Taylor is overhauling her image."
Moreover: "The video is definitely eye-catching."
Another source close to the situation tells E! News that there's a reason Swift hasn't been making much news of late or splashing photos of her and her new boyfriend around the Web:
She's been very busy.
"Taylor has been writing and recording her new album in Nashville for the last several months," this source told E! News in May.
"She has been working on it around the clock and will be making an announcement soon. She is really excited about her new music and can't wait to share it with her fans...
"She has been entirely focused on that and not much else. She has been 100 percent dedicated to making music the last few months and that's it."
Similarly, we are 100 percent psyched to hear it!