It's not every day that a celebrity of Kim Kardashian's standing has to scramble to shut down rumors over Twitter.
But after fans noticed something suspicious and out-of-place in one of Kim's Snapchat videos, the reality personality and social media star took to Twitter in an effort to quash the story before it could take off.
We'll see if that was enough to put the rumors to rest. ...
So, that looks like a run-of-the-mill still from yet another Kim Kardashian Snapchat video.
She's talking about her products dropping on the 17th and, you know, the usual Kardashian deal.
It's kind of who they are, at this point.
Kim's also, very obviously, using a Snapchat filter that adds a flower crown ... and makes her look like some sort of frightening apparition.
(She can use whatever Snapchat filter she likes just like she can use whatever makeup she likes)
(But ... it looks how it looks, and people are entitled to opinions)
So, that's all business as usual ... except, as some eagle-eyed fans noticed, for something that the mirror reveals.
Look in the reflection, at that black countertop.
Do you see the two streaks of what appears to be some sort of mysterious white powder?
It's in the corner, right over her shoulder.
Some fans immediately wondered if they might be looking at a couple of lines of cocaine.
Today, Kim took to Twitter in an effort to shut down the rumors before they can really take off.
"I do not play with rumors like this so I'm gonna shut it down real quick."
She'll try, at least.
"That's sugar from our candy mess from dylan's candy shop."
So, somebody's sugary treat of some variety left a pair of somewhat linear messes on that countertop, and she didn't think anything of it and didn't want to wait for a cleaning lady to take care of it before plugging her products.
Now, the Kardashians aren't a perfect lot.
Khloe can be controlling, Kendall can be tone-deaf, Rob Kardashian may face criminal charges and his every move seems like an almost comical mistake by an unrelenting dumbass.
But Kris Jenner didn't raise her daughters to carelessly flash drugs on Snapchat, you know?
And, if we're being honest, coke doesn't really seem like Kim's style.
(Is this where we make an obligatory joke about Kendall Jenner's infamous Pepsi commercial?)
(Get it? Because ... coke? You know what, never mind)
Kim's actually way less of a party girl than you'd think.
She claims to not even like the taste of alcohol.
(Though, like, you don't have taste buds on the inside of your nose, but we get the idea)
Also, those look a little spread out to be lines of coke.
We feel like we might actually believe her here.
It's not that we've never been surprised before, but Kim seems too judgmental about even something as simple as drinking to be much of a coke fiend.
(Though some people judge the hell out of others for drinking but don't mind hard drugs, so you really never know)
But, though it wouldn't rule out her covering for someone else, it seems totally plausible that Kim Kardashian being a busybody is her biggest vice.
Kim might regret her tweet, though.
Sometimes nothing fuels rumors more than a denial.