Kendall Jenner probably wishes she were starring in another Pepsi commercial right about now.
At least the reality star could blame her management team and the company behind that product for the much-maligned ad.
But Kendall and sister Kylie Jenner are the ones who have affixed their names to their fashion label and they're the ones facing every ounce of criticism for a recent, extremely poor decision.
In case you have not heard about it by now...
... Kendall and Kylie released a line of t-shirts this week from their "Rap vs. Rock” collection.
The pieces of attire featured Kendall or Kylie's faces superimposed over the heads of such musical icons as Tupac Shakur, Biggie Smalls, Metallica and Michael Jackson.
Yes, these items really are as distasteful as they sound.
They earned an immediate rebuke from Biggie's mother, who wanted to make it VERY clear that no one associated with her son's estate played any role in the creation of these shirts.
She also wanted to make it very clear to the Jenners just how inappropriate their actions in this case were.
"The disrespect of these girls to not even reach out to me or anyone connected to the estate baffles me," wrote Voletta Wallace on Twitter, adding:
"I have no idea why they feel they can exploit the deaths of 2pac and my Son Christopher to sell a t-shirt.
"This is disrespectful, disgusting and exploitation at its worst!"
This sums it up as well as can be.
Even after the Jenners apologized (below), Biggie's estate basically said it wasn't enough. Some sort of legal action may still ensue.
And even if nothing else comes of this scandal in a legal sense, Kylie and Kendall will continue to feel the wrath of those in disbelief that they'd appropriate such cultural icons in this manner.
For example, among the musicians whose face is covered by a Jenner for this clothing line is Ozzy Osbourne.
And you better believe wife Sharon and daughter Kelly have something to say about that.
"Girls, you haven’t earned the right to put your face with musical icons," wrote Sharon as a caption to the above image, concluding with the perfect kicker:
"Stick to what you know…lip gloss."
Kelly Osbourne, meanwhile, simply mentioned her "#CurrentMood" on Instagram, letting her own unique image do all the talking:
And then there's Paris Jackson, who is friendly with Kendall... but who is also pissed.
"as a huge fan of zeppelin, the doors, floyd.. i mean these bands literally helped shape who i am today," she wrote in a series of Tweets that also read as follows:
"i can’t condone this ‘fashion.’ legends like these who completely changed our world today, not just the music world, should be respected and honored. not turned into this...
"pink floyd is not chanel. led zeppelin is not michael kors. metallica is not givenchy. don’t get it twisted. #bandsnotbrands #RESPECTMUSIC.”
The reactions from the Osbournes and from Jackson came not long after Kendall issued a mea culpa on social media.
These designs were not well thought out and we deeply apologize to anyone that has been upset and/or offended, especially to the families of the artists.
We are huge fans of their music and it was not our intention to disrespect these cultural icons in any way.
The tee shirts have been pulled from retail and all images have been removed.
We will use this as an opportunity to learn from theses mistakes, and again we are very sorry.
The only real positive out of this for Kylie is that it's given the Internet something to talk about other than her fairly obvious boob job.
Just look at the following evidence!