Bow Wow is well aware that he's the subject of enormous ridicule across all forms of social media these days.
But the artist is here to say you better enjoy your guffaws while you can.
Because he's totally gonna get the last laugh.
Earlier this week, Bow Wow shared a photo on Instagram of a private plane, writing as a caption to the image:
"Travel day. NYC press run for Growing Up Hip Hop. Lets gooo. I promise to bring yall the hottest show EVER. May 25th on @wetv."
That's a rather strong implication, isn't it?
He's pretty much saying that he's about to board that jet and head to New York to do a round of media interviews for his upcoming reality show, right?
A follow of Bow Wow's, who had seen the private jet picture, later boarded a commercial flight and... hey, would you look at that!
He/she spotted Bow Wow on the same plane and shared the following image in response:
Yikes! Also: LOL!
It's hard to think of a time when a celebrity was caught in a more blatant lie.
Social media took it from there.
Not long after it was clear that Bow Wow had misled his fans about taking a private plane, the #BowWowChallenge sprung up on Twitter, with users similarly stunting online and then hilariously revealing their deception.
See what we mean below.
These are pretty fantastic:
On Thursday, meanwhile, Bow Wow appeared on Hot 97's Ebro in the Morning and broke his silence on the drama.
"I took the Greyhound here this morning," he joked at the outset.
But he then turned deadly serious in an attempt to defend himself and promote his new project, Growing Up Hip Hop Atlanta.
"I love it because people don't understand the scientific method to my madness," Bow Wow explained of his trickery, adding:
"They really don't understand the scientific method to my madness. Number one, I'm about to have the biggest show on We TV, period.
"Period. I'm saying that right now."
We understand if you need a few moments to let every aspect of that quote sink in...
FIRST, Bow Wow is saying that pretending he was flying a private jet, when he actually isn't rich or important enough to do so, was a "scientific method" of "madness."
SECOND, he's all hyped about starring on the self-professed "biggest show on We TV," which is a pretty big shot to fire at June Shannon, Toni Braxton and every couple on Marriage Boot Camp: Reality Stars...
... and is also sort of like saying you're the most competent person in the Donald Trump administration.
The competition isn't very fierce is our point.
"You gotta just watch the show," Bow Wow continued. "Everything is for the show."
How does he feel about all these jokes at his expense, though?
Just fine, thanks! Ain't no thing when you're about to rule over all of We TV.
"It doesn't affect me, it doesn't affect the women, it doesn't affect the bank, it doesn't affect anything," he said.
"I feel like people who react to certain things, I feel like that's how they would react if it was on them."
We're not really sure what that means.
But, hey, you keep doing you, Bow Wow.
And maybe someday your bank will be positively affected enough where you can actually afford a private jet. For real this time!