When Prince William married Kate Middleton in 2011, the whole world tuned in for what was almost literally a fairy tale wedding.
Of course, fairy tales usually come to a close after the princess lands her prince (hey, it's not our fault they're so behind the times!).
And we all know happily-ever-afters are rare in the real world ...
So while the stories we all grew up with depicted royal marriages as the ultimate source of bliss, life often gets in the way in ugly fashion.
Everything from the Charles and Diana nightmare to reports about the contentious early years of Queen Elizabeth II's marriage has shown us the reality rarely matches up with the myth.
Yes, the pressures of royalty seem to have a damaging effect on marriages, but there was a time when William and Kate were regarded as the exception to that rule.
Now, it seems they're falling into the same traps that ensnared William's forefathers.
Last week, there were rumors that Kate was (pardon the pun) royally pissed at William for the mini-scandal that followed his recent ski trip to Switzerland.
You see, Will wasn't just hitting the slopes with his buddies, as his public relations team would like you to believe.
He was day-drinking, "dad dancing," and getting a bit too close with some women who were decidedly not his wife.
Now, it seems it's not just Kate Middleton who's feeling fed up with Will's hard-partying, work-averse ways.
In a new piece for the Daily Mail, columnist Robert Jobson offers a frank assessment of Will's royal career up to this point.
And it would be a massive understatement to say Jobson is less than thrilled by what he sees:
He writes of the Duke of Cambridge:
"The sugar-coated image he enjoyed for so long was almost too good to be true. For scratch the surface of William and what you find is a complex character."
"There is an ‘over-confidence’ which some say is bordering on arrogance, and which senior Palace aides now fear is clouding the 34-year-old’s judgment."
We've known for some time now that the public is turning on William and Kate, but we assumed they enjoyed the full support of their inner circle.
Now even that looks questionable.
Jobson says it's not just those of us outside the palace walls who are getting tired of Will wearing his sense of entitlement like a badge of honor:
"He can be ‘petulant, capricious, even hostile’, I am told ... words you might not readily associate with the second in line to the throne," Jobson writes.
He goes on to say that Prince Charles has given up on trying to influence the behavior of his "headstrong" eldest son, and William has responded in kind:
By choosing to surround himself with sycophantic yes men.
Jobson says the added attention Will has received since marrying Kate has gone to his head, and he accepts criticism from no one.
That, sources close to him say, is not a positive trait, even if he means well and has more than a few insightful things to say.
"The Duke of Cambridge has some very good, innovative ideas. But the Duke can be a little unforgiving," one royal insider tells Jobson.
A little unforgiving goes a long way, too.
Any successful leader needs people around him who are unafraid to speak truth to power, and it sounds like they are in abstenia:
"When he gets it right everyone is patting him on the back, but who is there to criticize him and warn against getting it wrong?"
It could be a dangerous scenario.
Especially as these days, it sounds like Will is "getting it wrong" more than ever, and no fairy tale wedding is there to rescue his image.