Blake Lively has succeeded in becoming one of the better looking human beings to ever walk the face of the Earth.
But she has failed to make a difference in the lives of others via the World Wide Web.
So the former Gossip Girl star admitted herself today, telling Vogue that she is shutting down her lifestyle website, Preserve, after just one year.
(And if you’re only just now learning that Blake Lively ran a lifestyle website titled "Preserve," then you are proving her point.)
“We have an incredible team of people who do beautiful work, but we launched the site before it was ready," Lively explains, adding:
"It never caught up to its original mission: It’s not making a difference in people’s lives, whether superficially or in a meaningful way."
"And that’s the whole reason I started this company, not just to fluff myself, like, ‘I’m a celebrity! People will care what I have to say!’"
"It was so never meant to be that, and that kind of became the crutch."
"Because it was already up and already running, and it’s hard to build a brand when you’re running full steam ahead – how do you catch up?"
Blake is sad that Preserve did not work out (she joked to Vogue that she told her assistants to just play “Shake It Off” by Taylor Swift on a loop to boost spirits), but she’s full steam ahead with her next project.
Not that she’ll reveal yet quite what it will be.
For now, Lively simply says she wants "to touch millennials through storytelling, and the idea is to create a shoppable lifestyle."
"And that’s not to say to turn everything into commerce, but to make things easier: This is a thing that I created with my own two hands and this is how you can do it, or this is something that I found on my adventures and travels and this is how you can have it."
"It’s about creating a level of ease for the people who identify with us. We’ve focused in so much that it’s actually very simple, it’s very clean, it’s very direct."
We don’t really have a clue what Blake Lively is talking about here.
But the 28-year-old married Ryan Reynolds and she’s the mother of his child. So she must be doing something right!