If all publicity is good publicity... then Holly Madison is in the middle of a very successful book tour.
The former Playboy centerfold, who hadn't really been heard from in years up until now, is back in the news big time as she goes around talking about her new memoir.
Specifically, Madison is making headlines for slamming her life as a resident of the Playboy Mansion.
And now Hefner's son, Cooper, has heard enough.
"How does a person who is famous for being a gold digger paint themselves as a victim of a relationship they aggressively sought out for?" Cooper asked on Twitter this week.
He then added:
"Holly Madison . . . and a few other lovely ladies that lived in L.A. make a Justice League-type group of wonderfully s--tty people."
Cooper's mega rich father, however, doesn't seem too fazed by Holly's words.
"Over the course of my life I've had more than my fair share of romantic relationships with wonderful women," he exclusively told Us Weekly on June 21.
"Many moved on to live happy, healthy, and productive lives, and I’m pleased to say remain dear friends today. Sadly, there are a few who have chosen to rewrite history in an attempt to stay in the spotlight.
"I guess, as the old saying goes: You can’t win 'em all!"