Ever since Justin Bieber became the hot new face of Calvin Klein earlier this month, allegations of photoshop and/or crotch stuffing have dogged the pop star.
His team has had just about enough of such celebrity gossip rumors.
Website BreatheHeavy (dot) com released an allegedly un-retouched photo of Bieber, suggesting his muscles, package and hands were artificially enhanced.
An image purportedly from a behind-the-scenes video also implies that Bieber's hair and abs were photoshopped for the eye-popping CK campaign.
Not the case, his team says ... and he's ready to sue to prove it.
Bieber's camp claims the "evidence" on BreatheHeavy is fake, and sent over a cease and desist letter to remove it and admit to spreading falsehoods.
The website has since responded, deleting the image from Instagram, apologizing to Bieber and retracting its claims in a short statement. reading:
"Team Bieber sent BreatheHeavy a cease and desist letter because of the alleged un-retouched photo we posted, asking we remove the picture in question."
The singer's lawyers "also asked that we issue a retraction."
"Because BreatheHeavy is not about making anyone feel bad or intentionally stirring the pot (and are definitely not here for lawsuits), we shall retract the story per request."
"We sincerely apologize to Bieber for the hit to his ego and to the millions of tweens on social media we upset," the site added in a subtle parting shot.
Translation: It's possible Justin Bieber stuffed his crotch, and those CK pics of him were possibly airbrushed to a certain extent, but we don't wanna be sued!
In any case, Calvin Klein its standing by its new model, posting a new photo of a shirtless Bieber to Instagram (above, left) with the caption, "Can't touch this."
Sure you can. It's just sort of hard to prove just how badly.
Speaking of things that are sort of hard ...