Kourtney Kardashian has this PR thing down to an eerie science.
On the same day as a new episode of Kourtney & Khloe Take the Hamptons is set to air, the reality star and Scott Disick have welcomed their third child into the world.
No other information (name, weight, length, etc.) is available about the boy at this time, but get this: he was born on brother Mason's fifth birthday!
While nine months pregnant with her second son, photos of Kourtney Kardashian nude hit DuJour magazine (and the Internet) very recently, with the star saying at the time that she's at her "best while pregnant."
Kourtney also added, in a Q&A with the publication when asked about posing in her birthday suit:
"What appeals to me is celebrating the shape of my body being pregnant and capturing that time in my life... It's a wonderful thing to be able to show my children these photographs one day and say, 'This was you inside.'"
But now isn't a time for judgment. It's a time for celebration!
The boy joins a family already comprised of brother Mason and sister Penelope, not to mention rather famous aunts such as Khloe Kardashian and Kim Kardashian.
We send Kourtney and Scott our best wishes!