As rampant sexual assault allegations mount against Bill Cosby, his reputation in the eyes of the public is declining quickly and profoundly, statistics show.
The Marketing Arm, a unit of Omnicom Group, ranks perceptions of stars based on online polls, and recently listed Cosby as its third-most trusted celebrity.
His current ranking? 2,615. So he's tumbled 2,612 spots in a month.
Marketing Arm has over 3,000 celebrities, so he's still leading a few. He's now ranked next to Manti Te'o, however, and no one wants to be in that position.
In a similar metric the company uses to rank stars whom consumers identify as being an effective product spokesperson, he's tanked from 5th to 2,746th.
One could say he's fallen from grace in the last several weeks.
In a scandal still unthinkable to many fans in light of that very trusted reputation, the 77-year-old comedian has been accused of raping 18 women.
Yes, 18 different women have accused him of misconduct.
These aren't anonymous rumors or extortion attempts from bottom-feeders, either. Janice Dickinson says Cosby raped her and offered up graphic details.
Law & Order actress Michelle Hurd made similar claims, along with a number of other women you probably recognize in the entertainment industry.
Although Cosby has been dogged by whispers of sexual assault for years, old allegations resurfaced and new allegations emerged with a vengeance this fall.
Comcast’s NBC, Netflix and Viacom’s TV Land cut ties with Cosby, who has sought to discredit the claims via his lawyer but hasn't addressed them personally.
So are there any celebrities you can trust these days?
Below, you can see 13 of them that score the highest, according to research. Unless a Cosby-like scandal envelops them too, their spots look to be secure ...