Designed to encourage girls to pursue engineering and other STEM fields, GoldieBlox aims to "disrupt the pink aisle" with their construction toys created "from a female perspective."
And oh, what a perspective it is. At least according to the song.
Just like the 50s, it’s GIRLS!
We would like to use our brains! We’re all more than princess manes!
The song aims to show girls they can "grow up knowing that they can engineer that" by showing three precocious young females who, fed up with the steady diet of pink and frilly toys marketed toward them, create a Rube Goldberg machine in their living room.
See the music video in its entirety now.