Chaz Bono's joining the Dancing With the Stars cast gave the show major publicity, but it wasn't just done as a stunt or a favor to the LGBT community.
Based on what we know of past seasons and those who have made long runs on the show, Chaz - if he can dance at all - could be among the favorites.
Below, THG breaks down the prospects for the man formerly known as Chastity Bono (with girlfriend Jennifer Ella, below) and the rest of the dancers ...
Favorites: David Arquette, Chaz Bono, Ron Artest, Hope Solo, Ricki Lake
If anyone has the notoriety that they can utilize to gain interest and build fan support, it's Bono, who will be paired with a female professional dancer.
David Arquette is probably the show's second biggest "get," especially after his separation from wife Courteney Cox and subsequent bizarre behavior.
We don't know if either one can dance, admittedly. But assuming there's any kind of rhythm there, each could go on fairly sustained runs this fall.As for Ron Artest (the player soon to be known as Metta World Peace), pro athletes tend to do well, and Ron is very likable beneath the crazy exterior.
Ditto for U.S. World Cup soccer goalie Solo. Ricki Lake, meanwhile, fits the Jennifer Grey mold, having starred in a dance-themed cult classic film.
Underdogs: Nancy Grace, Rob Kardashian
We could well be proven wrong here, but these would be our picks to go home first. Nancy Grace is a polarizing figure and likely won't change that.
As for Kardashian, DWTS is not necessarily kind to reality stars. The fan base is a little different, so he's likely coming in as one of the lesser-knowns.
Plus, even those that love the Kardashians kind of hate the Kardashians.
Dark Horses: Chynna Phillips, Kristin Cavallari, Elisabetta Canalis
Phillips has a fan base from her music and acting, even if each is a bit dated. Canalis is George Clooney's ex. That'll have people curious for sure.
Cavallari could be a bust or the real deal. Remember Audrina Patridge? She finished fifth her season and was totally robbed from advancing further.
Kristin's pretty, sassy and could build some strong support. Maybe.
Wild Cards: J.R. Martinez, Carson Kressley
Martinez, the actor and Iraq War veteran whose body was 40 percent burned after a landmine explosion, will touch more hearts every week he lasts.
The question is whether he can do well enough to get through the first few weeks where he may be the cast's least-known member. Total wild card.
Finally, Carson Kressley of Queer Eye For the Straight Guy. He's fallen off the radar a bit in recent years, but still has a loyal following. How loyal?
Stay tuned. This is just THG's take. Now tell us yours:
Who do you think will win DWTS Season 13? Vote!