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What happens when attention is waning for celebrity pictures of you and your loser fiance?

If you’re Heidi Montag, you try to remain in the spotlight by actually posing for a picture with someone other than Spencer Pratt for once.

And perhaps by fighting for an important cause, such as the freedom of Girls Gone Wild creator, Joe Francis.

Spencer Pratt Shrugs While Heidi Montag Beams
Photo via Entertainment Tonight

Seen below, Montag is standing with swimsuit designer Ashley Paige, as the latter launches her Swim and Sports Wear Collections during Mercedes Benz Fashion Week in Miami. And Paige in sporting a shirt that would make resident Hollywood Gossip writer, Free Britney, proud:

Heidi Montag stands alongside designer Ashley Paige, as the pair gives a shout out to prison dweller Joe Francis.

Free Joe, the shirt cries, as a picture of Francis beckons others to join in the fight. We’re certainly inspired. After all, the Free Britney Spears campaign appears to have gone awry. That girl is way too free these days.

Attending the fashion show to watch Montag strut her spoiled stuff was Pratt, Jamie Lynn Sigler, Kim Kardashian, Tyson Beckford, Brandon Davis, DJ Clue, Chudney Ross and latin singer Ana Christina, among many others.

Somewhere, Joe Francis was thankful for the love. And probably dreaming of giant boobs.