In the days of yore, women were squeezed into corsets so as to show off a teeny, tiny waistline.
The fact that its modern-day equivalent, the waist-trainer, is so popular is slightly baffling.
Kailyn Lowry, Coco Austin, Snooki, Amber Rose and the Kardashian sisters have made waist trainers a thing, showing them off via Instagram to followers as they work towards a slimmer waistline.
Waist Gang Society makes the "Reshaping Wasteshaper," which claims to burn "fatty tissue by making you sweat, targets the back, torso, waist and abdomen areas."
Their site even features an endorsement from Kim Kardashian:
"I've been Waist Training with Premadonna from the very start and i love the results i [sic] get. Keeping the inches off and bringing out the killer curves."
Some of these nutbags even wear the trainer while working out.
Naturally, some see this advertisement and think that their prayers have been answered. That is, until they start wearing the trainer and realize it's all a bunch of hullabaloo.
So much so that a lawsuit has been filed against Waist Gang Society, according to TMZ, in which the plaintiffs claim that advertising for the product is "misleading."
The lawsuit quotes a doctor as stating that "Corsets do not cause you to permanently lose fat in the midsection: they cause a re-distribution of the fat and organs in the trunk."
None of the celebrities who have promoted the waist trainer are being sued.