Like many aspiring fashion gurus, Alonso Mateo has an online fan base of thousands of people who eagerly await daily photos of his stylish outfits.
Alonso Mateo is five years old, however.
With 11,000 followers on Instagram and nearly 11,900 on his Facebook page, Alonso treats them to selfies of his chic, tailored and pricey outfits.
He produces many of his own photos with an iPad, and often shops for new clothes with his mother. He also has his own walk-in closet at home.
Ugo Mozie, a stylist who has worked with Chris Brown and Beyonce, called him a "style icon," despite his young age and lack of celebrity pedigree.
Not everyone is a fan, though. His parents, who live with him in Laguna Beach, Calif., say they've received harsh criticism for posting the photos.
Alonso’s mother, Luisa Fernanda Espinosa, is a freelance stylist who is able to dress her son in the latest Gucci, Dior, Dolce & Gabbana and more.
She has 133,000 followers on her own Instagram account.
While the youngster has many fans, others have mocked his appearance and plenty of detractors claim he is growing up to be shallow and self-obsessed.
"He looks absurd," wrote one commenter, who apparently isn't pleased with his summer 2013 wardrobe. "This not cute, sweet or delightful. It's dumb."
Some, however, are more concerned for his development. "Poor child, the ego of Instagram, Twitter, etc. got to his head at that tender age," wrote another.
What do you think of this five-year-old style "icon"?